Chapter Two

What stuck out to me was the section where Wheelan talked about employees at Burger King and how the managers protect the company by giving the customer the incentive. The employee at Burger King is going to continue getting paid minimum wage even if the company loses profit, so why not pocket the money from a couple of burgers here and there? The individual store however would lose many of what could be productive hours of work by the manager if they had to watch every transaction to ensure that the employees were doing what they were supposed to do. By putting the little sign on the register, telling customers that their meal is free and to see a manager if they don't receive a receipt, benefits the store even more than the customer (despite what the customer with the free meal may think). Finding the highest benefit depending on where the incentive lies gives companies the ability to better themselves.