Chapter 1

3.
An issue that I found interesting was the "price discrimination" because it seems like it could lead to bad things in the future. I believe raising the prices in certain areas and for certain people could end up being bad in the future. These companies can target who they want to charge more to based on their spending habits in the past. This doesn't seem fair to me and I could see someone creating a big deal about it and they will go after the company that screwed them over. Then the company may have a potentially huge problem on their hands. The chances of this happening are a little extreme maybe, but it seems like anything could happen these days. The short-term benefits are great for the company. They will take a lot of money from someone and the more money the better! I find it frightening that a company can control how much someone will pay depending on their past spending habits. It doesn't seem fair to me and I think that is a lot of power for a company to hold. They can control part of our spending lives, which doesn't sit well for me.