Chapter 1

I agree with Claire that it's ridiculous how much athletes get paid when that money can be given to people who need it way more, but Wheelan seems to make sense of it on page 15 when he's discussing Lebron James. How you only need to be slight better then someone else to make more then that person because in big markets, the small differences can be the difference in making a bigger share of the market. Lebron James may not deserve all that money but the cavs are willing to pay him that much more because he's the difference in how much their organization is going to make in the long run, also how much the NBA will make in the long run through TV ratings, ticket sales and merchandise. In theory the Cavaliers have a choice of how they want to spend their money, they could give a bigger chunk to charities rather then to Lebron James. That comes as a trade off considering that they may be doing the right thing by giving to charity but less money means less of a chance they can sign Lebron and give their team a better chance to win and bring in revenue.